There are three key industry trends that are driving the need for temperature-dependent warpage measurement: the trend toward finer-pitch devices, the emergence of lead-free processing, and changes in device form factors. Warpage measurement has become a key measurement for analysis; prevention and prediction of interconnect defects and has been employed in failure analysis labs and production sites worldwide.
First published in the 2012 IPC APEX EXPO technical conference proceedings.
Today's article will include some important internet marketing statistics.
First and foremost, as of Dec. 2012 the world's population was estimated to be over 7 billion. According to Internet World Stats. over 33% of those people were 'online'. In North America & Europe, the online percentages were over 78% & 63%, respectively.
Online users now control the "information flow". Therefore, your efforts are best spent getting in front of those users when they want YOUR type of information (the SMTnet Targeted Ads are a good example of this).
The most effective way to connect to those users is to 'connect' at the very moment they are looking for your product or service types.
Remember, buyers are users that are searching for a specific solution to a specific problem. If your product or service (as very specifically described) is the solution to the user's very specific problem, they will at least consider you.
What are some important stats to consider about users in regards to their search patterns, attitudes, etc.?
First, one of the most important things to know is that users search sometime during the buying cycle. Period.
Second, when users search most don't go past the 1st page of results.
Here is a link to some important stats you may want to consider this (and every) budget season when deciding if you should spend some of your dollars towards search engine marketing.
Roland Girouard, Managing Director, SMTnet
The SMTnet.com marketing team provides internet marketing consulting services for the SMT Industry.
SMTA - Surface Mount Technology Association is a non-profit international association of companies and individuals (totalling 4,000) involved in all aspects of advanced electronics assembly, surface mount and related technologies. Membership Info | SMTA Certification | Bookstore
IPC - Association Connecting Electronics Industries is a US-based trade association dedicated to the competitive excellence and financial success of its nearly 2,600 member companies which represent all facets of the electronic interconnection industry, including design, printed wiring board manufacturing and electronics assembly. Membership Info | Training & Certification Programs | Standards & Publications - Online Store