Jun 22, 2001 of the Netherlands (AEX: PHI, NYSE: PHG) announced today that it has
selected Carat International as its global consumer media agency.
After a four-month worldwide selection process, Carat was selected as
the agency that best satisfied all set criteria on a global basis.
With this win, Carat becomes the one media agency for Philips
worldwide. Carat already serves the Philips B2B account and is also
the incumbent media agency for Europe. Mediavest will continue to work
in Latin America.
Carat will provide the consumer divisions with communications
strategy, media strategy and planning as well as buying. Its
investment in front-end analytics, modeling and research tools offer a
solid basis for developing important strategic communications insights
and solutions.
Mark Kerray, Vice President and Head of Philips' Global Brand
Management, said: "We are very pleased to have selected Carat as our
global consumer media agency. This appointment brings global benefits
for Philips, such as consistent processes among our consumer business,
organizational efficiencies and better message management." He added:
"Carat will help provide Philips with superior insights regarding
consumer communications strategies and prime prospects, which will
serve as a key drivers of creative development and communications
channel selection."
Martyn Rattle, Vice President, of Carat commented: "We are absolutely
delighted to have been chosen by Philips as their global media AOR
after what has been a rigorous and wide ranging pitch process. We are
particularly excited at the prospect of being involved in the entire
marketing communications value chain and we look forward to helping
Philips further strengthen and develop their brand around the
world."=
For further information:
Philips Corporate Communications, Inge Wallage, tel. +31 (0) 20 59 77
198, mobile +31 (0) 6512 12233
Carat International, Martyn Rattle, tel. +44 (0) 20 7550 3218, mobile
+44 (0) 7770 586 423
or Jerry Buhlmann, tel. +44 (0) 20 7405 1050
