SMT, PCB Electronics Industry News

Universal Appoints New Channel Partner in Brazil

Apr 01, 2015

Universal Instruments has joined in a cooperative agreement with GRSYS Service LTDA, welcoming the company to the Universal Channel Partner network. GRSYS is responsible for the Central and Southern Brazil region, where it will provide sales, support and spare parts services to existing and prospective Universal Instruments customers. The addition of GRSYS further extends Universal’s commitment to providing an exceptional customer experience in South America, which is now covered by three Universal representatives.

Recently established in 2014, GRSYS initially provided service and support for surface mount and insertion mount machines. The company has since evolved to also offer complete solutions and spare parts, leveraging more than 15 years of experience in the electronics assembly industry to efficiently deliver the highest-quality equipment and services.

Universal’s solutions have an outstanding reputation in terms of performance and reliability, and we were eager to bolster our portfolio with their product lineup,” said GRSYS Owner, Rogerio Marques. “Additionally, the diversity of Universal’s solutions will give us the flexibility to address the varying needs of manufacturers in the area.”

Universal’s Vice President of Sales, Brad Bennett, welcomed the new partnership, “The GRSYS team already works closely with some of our most valued customers in Brazil and has built these relationships by committing to a high standard of excellence.” Bennett added, “I’m very pleased that we’re extending our sales coverage. GRSYS will also be a powerful asset to our existing customers with a local support organization and inventory of spare parts to provide superior responsiveness.”


Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal Instruments delivers comprehensive solutions to a global customer base by leveraging exclusive process expertise combined with its innovative portfolio of flexible platforms for surface mount, insertion mount, advanced semiconductor packaging, and end-of-line automation. Universal Instruments is headquartered in Conklin, N.Y., USA, with offices in Europe, Asia and the Americas.

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