SMT, PCB Electronics Industry News
  • SMTnet
  • »
  • Industry News
  • »
  • Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager

Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager

May 07, 2015

Michael Welch Southern States Regional Manager of Customer Operations.

Michael Welch Southern States Regional Manager of Customer Operations.

Universal Instruments is pleased to announce the appointment of Michael Welch as Southern States Regional Manager of Customer Operations. Welch will be responsible for the southern US states, including the Carolinas, Georgia, Alabama, Florida, Mississippi, Tennessee, Arkansas, Oklahoma, Louisiana and Texas. In this role, he will work closely with Universal’s area channel partners Cope Assembly, G-Force Reps and Technical Resource Corporation (TRC) to grow market share by improving coverage and enhancing customer satisfaction.
Welch joins Universal from the company’s New England channel partner, Matrix Sales, where he was a principal and Vice President of Sales for the past 27 years. As a manufacturers' representative throughout his career, Welch brings a well-rounded knowledge base in all areas of printed circuit assembly and capital equipment sales, as well as an in-depth understanding of Universal's product lines, having represented the company’s offerings for 7 years.

Universal Vice President of Customer Operations Brad Bennett explained that the appointment provides a “considerable boost to the Universal direct sales team, which should benefit significantly from Mike’s years of industry sales experience and familiarity with Universal’s product lineup.” He added, “As the only US-based manufacturer in the electronics assembly equipment industry, we’ve enjoyed great success in our own backyard. We expect that Mike will help us extend this success by leveraging his personal experiences in combination with our solutions portfolio, which has proven a great fit here in the US.”

Welch said on joining Universal, “This is really a logical step in my career, as I’ve featured Universal on my line card for some time now and have been able to deliver many winning solutions to my customers.” He added, “The comprehensive Universal technology portfolio gives me the flexibility to provide just about any prospective customer with a complete, single-vendor solution that meets all requirements and offers the ability to easily adapt to new product challenges."

To learn more about Universal’s solutions for any electronics manufacturing challenge, contact Universal Instruments at +1-800-432-2607 or +1-607-779-7522 or visit www.uic.com.


Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal Instruments delivers comprehensive solutions to a global customer base by leveraging exclusive process expertise combined with its innovative portfolio of flexible platforms for surface mount, insertion mount, advanced semiconductor packaging, and end-of-line automation. Universal Instruments is headquartered in Conklin, N.Y., USA, with offices in Europe, Asia and the Americas.

Jun 07, 2020 -

Universal Appoints Technical Marketing Company to Represent its Advanced Process Lab

Dec 17, 2019 -

GPD Global Installs Precision Dispenser at Universal’s Advanced Process Lab

Feb 06, 2018 -

Universal Showcases Surface Mount and Odd-Form Capabilities at IPC APEX

Jul 06, 2017 -

Universal Welcomes SMTo Engineering to Channel Partner Network

Mar 08, 2017 -

Wistron and Universal Instruments Building Successful Alliance

Jul 21, 2016 -

Universal Appoints Jeff Knight General Manager,  APL and Advanced Technology Assembly Services

Feb 18, 2016 -

EEI Manufacturing Services Selects Universal Instruments' Fuzion Platform Versatile solution meets critical flexible production requirements for multi-million dollar contract.

Nov 14, 2015 -

Universal's APL to Deliver Technical Session at LED A.R.T. Symposium

Nov 01, 2015 -

Universal Features Surface Mount and Automation Solutions at Productronica 2015

Apr 01, 2015 -

Universal Appoints New Channel Partner in Brazil

49 more news from Universal Instruments Corporation »

Sep 26, 2022 -

Electric Stencil Cleaner HJS-9500, SMT Electric Stencil Cleaner HJS-9500

Sep 23, 2022 -

Semiconductor Spray Cleaning Machine HJS-9600, leadframe, IGBT, IPM, BGA, CSP package flux clean

Sep 22, 2022 -

Koh Young KPO Printer wins Mexico Technology Award for Best Process Control Software at SMTA Guadalajara Expo & Tech Forum

Sep 22, 2022 -

Ionic Contamination Tester HJS-500S,Ion testing machine with Nacl Eq/cm2

Sep 21, 2022 -

World Products signs Distribution Franchise Agreement with New Yorker Electronics

Sep 21, 2022 -

Department of Defense Awards American Computer Development, Inc. (ACDi) Aircraft and Ground Subsystem Build-to-Print Cables/Harnesses Multiple Award Contract

Sep 21, 2022 -

Surf-Tech Manufacturing Utilizes 6 Inovaxe Mobile Smart Racks to Manage Inventory

Sep 21, 2022 -

Pneumatic Nibbler for singulating multiple tabs of a tab Routed PCB

Sep 21, 2022 -

XDry & PIT Equipment Services to Present Humidity-Controlled Storage Cabinets at SMTA Long Island

Sep 21, 2022 -

Winners of IPC Hand Soldering and Rework Competition at NEPCON Vietnam 2022 Announced

See electronics manufacturing industry news »

Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager news release has been viewed 803 times

  • SMTnet
  • »
  • Industry News
  • »
  • Universal Fortifies Americas Operations, Appoints Michael Welch Regional Manager
Industry 4.0 Reflow Oven

Global manufacturing solutions provider