SMT, PCB Electronics Industry News
  • SMTnet
  • »
  • Industry News
  • »
  • Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer's UK HQ

Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer's UK HQ

Oct 07, 2020

Elliot Loven presents online Europlacer demo

Elliot Loven presents online Europlacer demo

Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer’s UK HQ.

In response to the coronavirus pandemic, the sales & marketing team at Europlacer have set up comprehensive ‘virtual’ demonstration facilities manned by real staff for the many businesses looking to evaluate the company’s range of surface mount assembly equipment.

Staff at the pick & place specialist know that an excellent demonstration is of paramount importance when companies are conducting evaluations of capital equipment. Europlacer sales and support people strive to make demonstrations detailed, informative and focused whilst keeping it an enjoyable experience for participants. Coronavirus restrictions initially limited the team’s ability to organise demonstrations on-site in the company’s purpose-built demo room. So they came up with a captivating alternative solution, drawing inspiration from the Europlacer motto: Performance, Adaptability, Trust.

Driving the project at Europlacer’s UK headquarters in Poole, Dorset, is Regional Sales Manager Elliot Loven. Loven took on the initiative to find a way to deliver fully interactive demonstrations, conducted over the internet, which would match the experience existing customers and prospective customers enjoy face to face.

“We adapted our approach to deploy real-time streaming video technology and bring the customers into our demonstration room virtually,” says Loven. “The challenge was to retain a seamless customer experience as we switched between camera views and presenters. A few rehearsals helped us perfect this whilst responding effectively to questions and directions from the customer participants.”

The Europlacer demo room at Poole now resembles a broadcast studio, comprising a combination of high-end cameras, wireless audio systems, OBS software and conference equipment. It allows the Europlacer sales & support team to respond to the customer’s exact requirements, answer questions, share presentation resources and provide fully-personalised demonstrations of the machines complete with close-up action views.

Loven and his Europlacer Pre-Sales Support colleague, Daniel Ryland, recently performed the first of the live demonstrations to the total satisfaction of all involved. “The outcome was excellent with the demonstration attended by several participants from the client’s organisation, some of whom were based at the company’s factory with others working from their home offices,” Loven explains. “We always like to invite a wide representation of people from across departments in our customers’ businesses to our conventional demonstrations. In fact, this new interactive online initiative has made that much easier to achieve,” he adds.

Europlacer does not expect its online demonstrations to replace conventional face-to-face initiatives where customers can get their own hands on the equipment being evaluated. To that end, the company can now run live demonstrations with appropriate PPE and compliant distancing procedures already in place. “However, with our streaming media system functioning so well, we expect our interactive online demonstrations to remain an option for customers in the future. It gives them the flexibility to choose what suits them best – and that’s vital while travel and gatherings remain areas of uncertainty.”

Businesses keen to participate in Europlacer’s interactive online demonstrations are invited to content Elliot Loven directly:


Image attached: Europlacer Regional Sales Manager Elliot Loven presents an interactive online demo of the company’s iineo+ placement platform.jpg. (File name: Elliot Loven presents online Europlacer demo.jpg)

 (thumbnail for reference)

About Blakell Europlacer

The Blakell Europlacer Group comprises Speedprint Technologies, Europlacer, and Blakell Europlacer Distribution business units. All three are active and pre-eminent in the electronic circuit board assembly sector with advanced product and service solutions for electronics manufacturers in the UK, US and globally. Speedprint Technologies is a provider of screen printing equipment used in surface mount assembly processes. Europlacer is a provider of surface mount component placement equipment. Blakell Europlacer Distribution augments the provision of screen printing and pick & place platforms in the UK with a range of associated equipment, including AOI, reflow, and PCB handling.

Europlacer Contact

Marketing Agency Contact

Andy Jones

Business Development and UK Sales Manager

Blakell Europlacer

30 Factory Road

Upton Industrial Estate


Dorset BH16 5SL

Tina Gagg

Senior Account Manager

Swordfish Marketing

First Floor

10 King’s Head Place

Market Harborough

Leicestershire LE16 7JT

[t] +44 (0)1202 266500



[t] +44 (0)1858 437743



Oct 10, 2020 -

Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer's UK HQ.

Aug 12, 2020 -

Europlacer turns 50 and celebrates the half-century milestone

Jul 14, 2020 -

Europlacer Celebrates 50 Years in Business.

Jun 07, 2020 -

Phoenix Systems Gains New Production Insights with X-Ray Machine from Europlacer.

Apr 18, 2020 -


Apr 11, 2020 -

Prudent Investment Strategy Continues at Europlacer to Enhance Growth Plan.

Mar 19, 2020 -

Prima Electronic Services Switches to iineo for High-Complexity Boards.

Feb 06, 2020 -

Seventh Consecutive Pick & Place Service Excellence Award Presented at APEX.

Jan 22, 2020 -

Europlacer Creates Unique International Key Account Support Management Role.

Jan 07, 2020 -

Europlacer Connected at APEX 2020

158 more news from EUROPLACER »

Oct 16, 2020 -

SEC Customer Point of Contact Expansion through Demonstration Center within Korean Headquarters

Oct 16, 2020 -

IPC E-Textiles Europe 2020 | Virtual Summit Highlights E-Textiles Labs in Four Countries in Two Days

Oct 16, 2020 -

PVA Receives EM Best of Industry Award

Oct 16, 2020 -

Murray Percival Co. Hiring Business Development Manager

Oct 16, 2020 -

MacDermid Alpha to Present Power Electronics Solutionsat China Powertrain Electrification and Innovation Summit in Shanghai

Oct 16, 2020 -

Z-AXIS promotes purchasing manager for electronic manufacturing center in USA

Oct 16, 2020 -

Use SunzonTech PCB shuttle conveyor to save your labour and space cost for SMT production!

Oct 15, 2020 -

20 sets of solder paste printer are loading for exporting to foreign customers

Oct 15, 2020 -

BMS System Controlled Object Core Knowledge – Overcharge

Oct 14, 2020 -

Hentec/RPS Launches Updated Website

See electronics manufacturing industry news »

Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer's UK HQ news release has been viewed 90 times

  • SMTnet
  • »
  • Industry News
  • »
  • Virtual Interactive Demonstrations Prove Highly Successful & Popular at Europlacer's UK HQ
On-board Dispensing of Dots & Lines

Flexible pick & Place