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Universal Announces Extraordinary Advantis 3 Line Offer

May 27, 2011

Advantis 3 Platform.

Advantis 3 Platform.

Universal Instruments has announced a limited-time promotion on a scalable production line featuring the company’s award-winning Advantis 3 Platform. This new platform was recognized, at this year’s IPC APEX tradeshow, with a Circuits Assembly NPI Award. This specially configured line features scalable performance and class-leading technology for electronics manufacturing in cost-sensitive markets, and is offered through August 16, 2011 at an introductory price.

The Advantis 3 promotional package includes all of the elements necessary for a powerful and versatile platform line solution. The AC-15S chip placement and AI-07S multi-function platforms combine for a component range of 01005 through 150mm connectors with expansive odd-form capabilities, virtually eliminating manual placement requirements. Also included is a group of Gold tape feeders and nozzles, selected to handle a breadth of components. A license for Dimensions® DPO software to create balanced, optimized machine programs completes this production-ready line solution.

“This solution offers manufacturers in cost-sensitive markets an opportunity to integrate the best-performing midrange platform at an extremely attractive introductory price,” comments Universal Vice President of Marketing, Debbora Ahlgren. “Advantis 3 features a number of features to deliver an unrivaled combination of scalable and adaptable performance for Tier 2/3 OEMs and CEMs with medium-volume, higher-changeover production environments. The AC-15S offers one-of-a-kind scalability with the unique ability to double throughput without adding heads or beams. Further, Advantis 3 boasts a very low cost of ownership, an unmatched component range, and NPI software that delivers a 100% first-pass yield.” Ahlgren continues, “Advantis 3 is the industry’s only scalable platform. Through the field deployment of upgrades specifically designed to dynamically transform platform functionality to match production and technology demands, the Advantis 3 platform is now fully scalable to Genesis Series 2 performance. This gives our customers investment protection and piece of mind knowing that their manufacturing operations can evolve to meet emerging challenges.”

The Advantis 3 Platform portfolio includes both 1- and 3-beam base models and a large overlapping component range between placement heads to maximize utilization. A patented VRM linear motor positioning system delivers high accuracy, acceleration and velocity without the downtime of lead screw-driven positioning systems. Additional class-leading technologies include the Lightning® head – the industry’s fastest – and a host of easily integrated performance options that provide superior investment protection for growing requirements. Advantis 3 re-defines scalability as vision capability can be expanded or spindles added without changing heads, delivering a throughput of up to 34,200 cph on a single-beam platform and allowing a faster ramp to volume. A class-leading component range of 01005 passives through 150mm connectors and expansive odd-form capabilities, as well as features such as automatic touchdown sense further differentiate Advantis 3 in its class. A comprehensive suite of NPI software tools extends beyond new product introduction, assisting throughout production to achieve 100% first-pass yields and ensure the best possible PPM.


Universal Instruments is a global leader in the design and manufacture of advanced automation and assembly equipment solutions for the electronics manufacturing industry. Universal provides complete assembly lines to EMS Providers, ODMs and electronics assemblers around the world, leveraging its portfolio of compatible and flexible equipment platforms that address the diverse requirements of high-speed chip and multifunction placement applications as well as component insertion. Universal Instruments is headquartered in Binghamton, with offices in Europe, Asia, and the Americas.

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