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International CEO roundtable at electronica 2008 focuses on semiconductor industry efforts to protect the world climate

Sep 24, 2008

Munich, Germany, September 22, 2008 - Messe M�nchen announces the much-anticipated CEO roundtable at electronica 2008 which will focus on "The contribution of the semiconductor industry to climate protection". Five prominent semiconductor industry CEOs - Peter Bauer from Infineon Technologies, Brian L. Halla from National Semiconductor, Carlo Bozotti from STMicroelectronics, Rich Beyer from Freescale Semiconductor and Dr. Ruediger Mueller, President and CEO of Osram Opto Semiconductors - will describe their companies' contributions to climate protection. They will also discuss the technology and market trends relating to energy efficiency.

The CEO roundtable will take place from 11:00 AM to 12:00 noon on November 11, 2008, the first day of the electronica trade fair. The roundtable will take place at the electronica Forum in Hall A2.

Roundtable participants

Infineon Technologies AG is now focused on three major market areas: communications, security and energy efficiency. Peter Bauer, recently appointed CEO and a long-standing member of the Management Board at Infineon, will explain how his company is using technology to help reduce power consumption and environmental pollution.

Rich Beyer , who became Freescale Semiconductor CEO in March 2008, will report on his company's present and future plans to improve energy efficiency. Freescale recently attracted media attention for a 2-watt processor that is currently used in an "eco PC".

National Semiconductor is keenly aware of climate protection and has been involved in the field of energy-saving power management for many years. The company recently entered the photovoltaic market with new technologies. Brian L. Halla, CEO of National Semiconductor, will speak about his company's successes and plans for the future. He will also offer his assessment of future market developments.

STMicroelectronics is also dedicated to reducing energy consumption and CO2 emissions. The company's energy-efficient components range from microcontrollers to MOSFETs and logic ICs. Carlo Bozotti , CEO of the semiconductor group, will describe which ecological trends will affect future markets and what strategies STMicroelectronics will use to pursue them.

Finally, Dr. Ruediger Mueller , President and CEO of Osram Opto Semiconductors, will present his company's initiatives to achieve higher energy efficiency. OSRAM is the pioneer of Thinfilm technology for InGaAlP (Indium Gallium Aluminium Phosphide), InGaN (Indium Gallium Nitride) and GaAs (Gallium Arsenide) and for high-performance LEDs in the visible and infrared spectrum. They are also a leader in manufacturing technology and energy conservation (by maximizing light output per unit power).

About electronica

electronica 2008 will take place at the New Munich Trade Fair Center, November 11-14, 2008.

electronica is the electronics industry's leading international trade fair for components, systems and applications. The trade fair has registered almost 3,000 international exhibitors and expects 78,000 international visitors. The electronica exhibition area encompasses 1,636,000 square feet, and includes special conferences, forums and focus areas. Electronica is considered the leading trade fair for electronic components, systems and applications and is a favorite meeting place for electronics industry executives.

electronica has taken place in Munich every two years since 1964 and is a core component of Messe M�nchen International's electronic trade fair network. This network also includes the leading international trade fair Productronica in Munich as well as regional trade fairs in Brazil, Hong Kong, China and India. With more than 8,000 exhibitors and more than 280,000 visitors at these trade fairs, Messe M�nchen International is one of the major international trade fair organizers in this segment.

About electronica registration

Attendees may save 20% and save time at the show by purchasing tickets online at Online registration allows attendees to avoid lines to enter the event and provides free access to Munich's excellent public transportation system.

About Messe M�nchen International (MMI) Messe M�nchen International (MMI, Munich Trade Fairs International Group) is one of the world's leading trade-fair companies. It organizes some 40 trade fairs for capital and consumer goods, and key high-tech industries. Each year over 30,000 exhibitors from more than 100 countries, and over two million visitors from more than 200 countries take part in the events in Munich. In addition, MMI organizes trade fairs in Asia, Russia, the Middle East and South America. With five subsidiaries abroad - in Europe and in Asia - and 66 foreign representatives covering 89 countries, MMI has a truly global network.

MMI headquarters is Messegel�nde, 81823 M�nchen, Germany. Tel. (+49 89) 9 49-2 07 20 Fax: (+49 89) 9 49-2 07 29. Corporate website is Electronica website is Editorial contacts are Forrest Sass, Theorem, Tel +1 925-462-5280 and Angela Praeg - Messe M�nchen International Tel +49-89-949-20670 Reader contact is Carolin Schuetze - Munich International Trade Fairs Tel +1-212-974-1880 . You can find this press release in the Internet at: Photos are available at:

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