New head of SIPLACE product marketing

Bernhard Fritz, 39, is the new head of product marketing at Siemens Electronics Assembly Systems GmbH & Ko. KG (SEAS). Fritz succeeds Holger Liebetruth, who is taking on other assignments within strategic marketing at Siemens AG.

Bernhard Fritz is closely familiar with electronics production and SIPLACE placement machines. The graduated industrial engineer began his professional career in 1998 as a member of the SIPLACE team and has occupied several sales and marketing positions in the meantime. In his most recent position as the head of SEAS Korea, Fritz was responsible for the successful expansion of SIPLACE's customer base as well as for the restructuring of the company's Training and Application Center in South Korea.

SIPLACE marketing director Gabriela Reckewerth is confident: �Bernhard Fritz will be a valuable addition to the SIPLACE marketing team and help SEAS to focus even more intensely on the market's requirements."