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Exposing the Myth: The Value of Branding in B2B Markets

Technical Library | 2009-04-30 19:12:05.0

A brand is the most important strategic asset your business will ever possess. Yet ask even the most experienced marketer and they will struggle to communicate the concept in a single sentence. Furthermore, if you were to approach the majority of today's business-to-business organisations, they would probably tell you that branding finds little application in a market allegedly filled with dispassionate decision makers. However, an increasingly competitive market landscape is eroding this reality - if, indeed, it ever existed. B2B marketing must follow the example of its consumer-focused counterpart and embrace the notion that a strong brand has the power to differentiate, build and protect those it represents in the face of incessant commoditization.

Protean Marketing Inc

The Surface Finish Effect on the Creep Corrosion in PCB

Technical Library | 2012-05-10 19:48:10.0

First published in the 2012 IPC APEX EXPO technical conference proceedings. Creep corrosion normally happens in the end system, PCB, connectors and components are widely noted due to the exposure of high sulfur environments under elevated humidity. In thi

Integrated Service Technology (IST)

Addressing the Challenge of Head-In-Pillow Defects in Electronics Assembly

Technical Library | 2013-12-27 10:39:21.0

The head-in-pillow defect has become a relatively common failure mode in the industry since the implementation of Pb-free technologies, generating much concern. A head-in-pillow defect is the incomplete wetting of the entire solder joint of a Ball-Grid Array (BGA), Chip-Scale Package (CSP), or even a Package-On-Package (PoP) and is characterized as a process anomaly, where the solder paste and BGA ball both reflow but do not coalesce. When looking at a cross-section, it actually looks like a head has pressed into a soft pillow. There are two main sources of head-in-pillow defects: poor wetting and PWB or package warpage. Poor wetting can result from a variety of sources, such as solder ball oxidation, an inappropriate thermal reflow profile or poor fluxing action. This paper addresses the three sources or contributing issues (supply, process & material) of the head-in-pillow defects. It will thoroughly review these three issues and how they relate to result in head-in pillow defects. In addition, a head-in-pillow elimination plan will be presented with real life examples will be to illustrate these head-in-pillow solutions.

Indium Corporation

Controlling Voiding Mechanisms in the Reflow Soldering Process

Technical Library | 2017-11-15 22:49:14.0

While a significant level of voiding can be tolerated in solder joints where electrical conductivity is the main requirement, voiding at any level severely compromises thermal conductivity. For example, in LED lighting modules effective conduction of heat through the 1st level die attach to the substrate and then through the 2nd level attach to the heat sink is critical to performance so that voiding in the solder joints at both levels must be minimized. (...) In this paper, the authors will review the factors that influence the incidence of voids in small and large area solder joints that simulate, respectively, the 1st and 2nd level joints in LED modules and discuss mitigation strategies appropriate to each level. They will also report the results of a study on the effect on the incidence of voids of flux medium formulation and the optimization of the thermal profile to ensure that most of the volatiles are released early in the reflow process.

Nihon Superior Co., Ltd.

Notices in the use of temperature and humidity Test Chamber

Technical Library | 2019-05-06 23:04:05.0

The temperature and humidity test chamber simulate the temperature and humidity, so there are a lot of things customers shoud notice in the process of use, although there is detailed instruction when purchasing the equipment. But some users just know how the device works and start using it. This is very easy to cause problems in the use of the equipment, so Symor intends to describe the safety details during the use of temperature and humidity chamber. 1. Before the test, determine if the sample contains flammable and explosive substances to avoid combustion or explosion during the test. Of course, also make sure there is no flammable and explosive material around the test equipment, otherwise it may cause fire and other accidents. 2, Do not open the chamber door to operate during the experiment, or the gas in the studio may cause the operator to burn and so on. 3. At the end of the test or at the time of regular cleaning of the test chamber, power off the equipment to avoid electrocution accidents. Also, when cutting off the equipment power, pull the power cord to pull out the plug, otherwise it may lead to a rupture of the power cord and so on. You can contact manufacturers if there are some places you donnot understand, do not dismantle and repair the temperature and humidity test chamber without authorization, otherwise it may lead to more serious problems.

Symor Instrument Equipment Co.,Ltd

Dissolution in Service of the Copper Substrate of Solder Joints

Technical Library | 2019-06-20 00:09:49.0

It is well known that during service the layer of Cu6Sn5 intermetallic at the interface between the solder and a Cu substrate grows but the usual concern has been that if this layer gets too thick it will be the brittleness of this intermetallic that will compromise the reliability of the joint, particularly in impact loading. There is another level of concern when the Cu-rich Cu3Sn phase starts to develop at the Cu6Sn5/Cu interface and an imbalance in the diffusion of atomic species, Sn and Cu, across that interface results in the formation at the Cu3Sn/Cu interface of Kirkendall voids, which can also compromise reliability in impact loading. However, when, as is the case in some microelectronics, the copper substrate is thin in relation to the volume of solder in the joint an overriding concern is that all of the Cu will be consumed by reaction with Sn to form these intermetallics.This paper reports an investigation into the kinetics of the growth of the interfacial intermetallic, and the consequent reduction in the thickness of the Cu substrate in solder joints made with three alloys, Sn-3.0Ag-0.5Cu, Sn-0.7Cu-0.05Ni and Sn-1.5Bi-0.7Cu-0.05Ni.

Nihon Superior Co., Ltd.

A variety of models of SPI/AOI can meet different requirements in the SMT assembly

Industry News | 2021-04-26 04:58:21.0

A variety of models of SPI/AOI can meet different requirements in the SMT assembly. And improve the PCBA quality. Wellman Rau Mobile/Wechat/WhatsApp: +86 130 6304 7785 Skype: wellmanrau@yeah.net Email: wellmanrau@yeah.net

Shenzhen HTGD Intelligent Equipment Co., Ltd.

ViTrox Appoints Edward Pechin as the New Senior Technical Support Engineer in the United States of America

Industry News | 2022-04-22 08:50:25.0

HAYWARD, CALIFORNIA - APRIL 2022 ViTrox Americas, Inc., aims to be the Most Trusted Machine Vision Inspection Solutions provider in the PCBA SMT Assembly and Semiconductor industry, is pleased to announce that we have expanded our US region's technical support team, with the addition of Edward Pechin as Senior Technical Support Engineer.

ViTrox Technologies

Breakthrough in Molecular Design Could Unleash the Full Speed of the Internet

Technical Library | 2007-01-17 13:08:35.0

Researchers at Washington State University have created design guidelines for new molecules that could enhance the speed of internet communications and other optical technologies.

Washington State Magazine

Dealing with the Top Five Factory Floor Productivity Killers in the PCB Industry

Technical Library | 2009-04-16 22:38:55.0

The worldwide electronics industry has sales of $750 billion, two thirds of which is accounted for by PCB assembly. PCB manufacturing is characterised by an obsessive drive for increased productivity in the context of three significant industry drivers: shorter product lifecycles, more complexity, outsourcing

Mentor Graphics


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Phone: 203-488-7020

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