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Apex Tool Group CMO Sets Retirement Date; Rich Mathews Appointed New CMO

Industry News | 2022-04-13 10:02:44.0

Weller Tools, the world's No.1 brand in hand soldering solutions and part of the Apex Tool Group, today announced the retirement plans of current Chief Marketing Officer Bob Heisner. Heisner joined ATG in July 2016 and was named CMO in October 2020. In his time with ATG, Heisner helped build ATG's six flagship brands, APEX®, Cleco®, Crescent®, GEARWRENCH®, SATA® and Weller® and repositioned Cleco as a master brand. His leadership served him well through the development of key business processes and ATG's Digital Center of Excellence.

Apex Tool Group (including Weller)

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