I like to find out more about your feeder manufacturer. Known problems:
If the cover tape peel back is located in the pick up window, the tape may lift the component out of the pocket and when the component falls back it could be inverted.
The component is rejected by the acceleration of the tape. Upon deceleration the component slides back into the pocket but inverted.
The entire advancing mechanic creates vibration. Enough to shake the component out of the pocket and possibly flip the component.
The support plate underneath the tape is not correctly sized. When the tape pocket deforms in the pick window, the component is rejected out of the pocket.
The reason Kris mentioned.
None of these root causes could be eliminated with maintenance. However, most feeders have a shutter lid covering the component while the tape advances. If the lid is bend and give the component room enough to flip, than this is indeed a maintenance issue.
P.S. I forgot to add that the shutter lid can also cause to reject the component. If the shutter is bend downwards that it touches the component upon retraction, the flight distance of the component is directly proportional to the amount of shutter deformation.
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