Do the numbers. A good dog needs maybe $100k per year. So at 10%, he's got to sell $1M the first year.
In order to sell $1M, he looks at the odds, scratches himself, licks his nose, and thinks, "ooo baby, this is pretty risky": * These guys don't have a clue. * They don't know how to bid or price jobs. * They have no contacts or leads. * They have no reputation. * Their overheads are probably sky-high. * They're selling into a down market. * They're a tough sell, because even if they're technically excellent, what customer is going to believe [1] these guys are going to be around after the market turns around and [2] that a customer's job isn't going to get bumped for internal requirements.
Why doesn't the president of this firm charge-up his cell phone, get in his car, and save the commission? He's the only one that can sell this.
As another point of reference, the numbers you're talking about might get a factory sales representative's interest.
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