Printed Electronics is generally defined as the patterning of electronic materials, in solution form, onto flexible substrates, omitting any use of the photolithography, etching, and plating steps commonly found within the Printed Circuit Board (PCB) industry. The origins of printed electronics go back to the 1960s, and close variants of several original applications and market segments remain active today. Through the 1980s and 1990s Printed Electronic applications based on Membrane Touch Switch and Electroluminescent lighting technologies became common, and the screen printed electronic materials used then have formed the building blocks for many of the current and emerging technologies and applications.
First published in the 2012 IPC APEX EXPO technical conference proceedings.
Mobile Marketing - It is Important to Your Company
Why is mobile marketing important to your company? Here are some reasons to invest in mobile marketing:
There are 7 billion people on Earth. 5.1 billion own a cell phone. 4.2 billion own a toothbrush. (Mobile Marketing Association Asia, 2011)
A Mobile Audience. Industry professionals live by their smartphones today. 91% of mobile workers use a smartphone for work. Source: [x]cube labs.
Email is Mobile. By the end of 2012, ReturnPath predicts mobile clients will replace desktops and webmail as the top email clients.
70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer, 2012)
Social is Mobile. Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. (Source: Search Engine Watch).
91% of all smart phone users have their phone within arm�s reach 24/7 � (Morgan Stanley, 2012)
9 out of 10 mobile searches lead to action, over half leading to purchase. (Search Engine Land, 2012)
The SMTnet.com marketing team provides internet marketing consulting services for the SMT Industry.
SMTA - Surface Mount Technology Association is a non-profit international association of companies and individuals (totalling 4,000) involved in all aspects of advanced electronics assembly, surface mount and related technologies. Membership Info | SMTA Certification | Bookstore
IPC - Association Connecting Electronics Industries is a US-based trade association dedicated to the competitive excellence and financial success of its nearly 2,600 member companies which represent all facets of the electronic interconnection industry, including design, printed wiring board manufacturing and electronics assembly. Membership Info | Training & Certification Programs | Standards & Publications - Online Store