SMT, PCB Electronics Industry News

Philips selects Carat International

Jun 22, 2001

Amsterdam, The Netherlands, June 21, 2001 - Royal Philips Electronics

of the Netherlands (AEX: PHI, NYSE: PHG) announced today that it has

selected Carat International as its global consumer media agency.

After a four-month worldwide selection process, Carat was selected as

the agency that best satisfied all set criteria on a global basis.

With this win, Carat becomes the one media agency for Philips

worldwide. Carat already serves the Philips B2B account and is also

the incumbent media agency for Europe. Mediavest will continue to work

in Latin America.

Carat will provide the consumer divisions with communications

strategy, media strategy and planning as well as buying. Its

investment in front-end analytics, modeling and research tools offer a

solid basis for developing important strategic communications insights

and solutions.

Mark Kerray, Vice President and Head of Philips' Global Brand

Management, said: "We are very pleased to have selected Carat as our

global consumer media agency. This appointment brings global benefits

for Philips, such as consistent processes among our consumer business,

organizational efficiencies and better message management." He added:

"Carat will help provide Philips with superior insights regarding

consumer communications strategies and prime prospects, which will

serve as a key drivers of creative development and communications

channel selection."

Martyn Rattle, Vice President, of Carat commented: "We are absolutely

delighted to have been chosen by Philips as their global media AOR

after what has been a rigorous and wide ranging pitch process. We are

particularly excited at the prospect of being involved in the entire

marketing communications value chain and we look forward to helping

Philips further strengthen and develop their brand around the

world."=

For further information:

Philips Corporate Communications, Inge Wallage, tel. +31 (0) 20 59 77

198, mobile +31 (0) 6512 12233

Carat International, Martyn Rattle, tel. +44 (0) 20 7550 3218, mobile

+44 (0) 7770 586 423

or Jerry Buhlmann, tel. +44 (0) 20 7405 1050

Oct 10, 2001 -

Philips makes push into contract manufacturing

Sep 20, 2001 -

Philips warns on Q3 semiconductor sales

Aug 30, 2001 -

Philips and Linear Technology settle patent dispute

Aug 17, 2001 -

Philips confirms in talks to sell factories

Aug 16, 2001 -

Philips to outsource VCR production

Jul 25, 2001 -

Philips places EUR 2.0 billion Eurobond

Jul 23, 2001 -

Philips to launch Eurobond benchmark issue

Jul 17, 2001 -

Philips reports net loss of EUR 770 million in the second quarter of 2001

Jul 17, 2001 -

Philips sees chip fab utilisation falling in Q3

Jul 12, 2001 -

Royal Philips Electronics and AOL Time Warner announce global strategic alliance

15 more news from Philips Electronics »

Aug 07, 2024 -

Blue Thunder Technologies Joins SMTA as Corporate Member to Enhance Electronics Industry Knowledge and Insight

Aug 07, 2024 -

Silicon Mountain Reports Remarkable Efficiency Gains Under Leadership of Operations Manager Eddie Garcia

Aug 07, 2024 -

EVS International is excited to announce that it will be exhibiting the EVS 500LF at two upcoming SMTA Expos

Aug 07, 2024 -

KYZEN to Feature Extensive Line of Metal Cleaning Chemistries at IMTS

Aug 07, 2024 -

Diana Radovan Joins IPC as New Sustainability Policy Director

Aug 07, 2024 -

Join ZESTRON's Upcoming Webinar, Optimizing Removal of Conformal Coating Residues: Efficient, Cost-effective, and Safe Methods

Aug 07, 2024 -

CalcuQuote to Showcase Material Supply Planning Solution at SMTA Long Island Expo & Tech Forum

Aug 07, 2024 -

Explore PEMTRON's Cutting-Edge Inspection Systems at the 2024 KPCA Show

Aug 07, 2024 -

Altus Helps to Enhance Nexperia's Production Capabilities with Essemtec Fox MFC

Aug 07, 2024 -

BTU International Announces Strategic Partnership with Repstronics to Enhance Presence in Mexico and Central America

See electronics manufacturing industry news »

Philips selects Carat International news release has been viewed 820 times

SMT feeders

Reflow Oven