Jun 25, 2001 ATYT), a world leader in graphics, video and multimedia solutions, today
announced that it has entered into manufacturing and distribution
relationships with five leading original design manufacturers (ODMs) in
support of its recently announced business strategy to increase sales and
distribution penetration of ATI chip technologies worldwide.
The latest ODM companies to enter into relationships with ATI include
DFI, FIC, Gigabyte, Lite-On Technology Corporation and USI. They join Acer-
DMS, the first manufacturer to announce its relationship with ATI.
ATI expects to announce additional manufacturing and distribution
relationships in the future with additional ODMs as well as with add-in board
manufacturers (AIBs). These companies will become the major suppliers of ATI
technologies to system integrators (SIs) and distributors worldwide. ATI will
continue to provide chips and board products to original equipment
manufacturers (OEMs) in the value, mainstream, high-end and workstation
markets and will continue to manufacture and support ATI-branded products in
the retail channel.
"These relationships will greatly assist SIs, distributors and customers
worldwide in providing multiple suppliers of ATI's industry-leading graphics
acceleration technology," said David Orton, President & Chief Operating
Officer, ATI Technologies Inc. "ATI anticipates it will deepen its penetration
into the SI and distribution markets through these new partners. We have
already begun significant volume shipments to a number of these
manufacturers."
ATI will offer the full range of its graphics products to participating
companies, along with reference designs, optimized software and technical
support to ensure product quality. This will provide a significant opportunity
for these companies to improve time-to-market for ATI-powered products,
increase sales, revenue and market share. Reaction from ODMs has been
enthusiastic, as they now have direct access to ATI products for their
customers.
"We see significant growth opportunities in our relationship with ATI
which will provide its technology directly to Gigabyte, a leading designer and
manufacturer of quality motherboards," said Richard Ma, President & Chief
Executive Officer, Gigabyte. "It will also allow us to expand our
relationships with key suppliers of computer systems, such as OEMs and large
SIs."
"Entering into a relationship with ATI will enable DFI to offer ATI's
leading graphics technologies directly to our customers," said Y.C. Lu, Chief
Executive Officer, DFI. "It will also enable DFI to bring the latest ATI
advances to all our markets faster and more economically."
"Lite-On Technology Corporation is looking forward to an exciting
relationship with ATI," said Fan Kung, Vice President, R&D department, Lite-On
Technology Corporation. "ATI provides high quality graphics chips and are
price/performance leaders. Access to ATI's chips, will allow us to bring to
market a wide array of ATI-powered products for every segment."
"Our participation with ATI will allow us a wide choice of graphics
technology to serve our customers," said Terence Horng, General Manager,
Networking & Information Group Fourth Division, FIC. "With ATI as a choice, we
will be able to penetrate the PC market even farther."
"The corporate market is increasingly demanding the most cost-effective
solutions for business computing," said Gilbert Wei, Director of System
Product Contract Manufacturing Design & Engineering, USI. "ATI has the widest
choice of feature-rich technologies for the corporate user and we are
confident we can drive new ATI-powered products into the business segment."
Company Background
Founded in 1985, ATI Technologies Inc. is a world leader in the supply of
graphics, video and multimedia solutions for the personal computer and Mac
platforms. The pioneer, innovator and market leader in the graphics industry,
ATI provides cutting-edge technologies for the PC, set-top box, game console
and other consumer appliances markets. The Company has more than 1,900
employees supporting customers from its headquarters in Markham, Ontario,
Canada, as well as from offices in Barbados, France, Germany, Hong Kong,
Ireland, Japan, Malaysia, the United Kingdom and the United States. ATI common
shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).
This press release contains forward-looking statements that involve risks
and uncertainties. Actual results may be materially different from those
contained in such forward-looking statements. The markets for the company's
products are characterized by rapidly changing technology, evolving industry
standards, frequent new product introductions, emerging competitors and
significant price competition. In the event that the company is unsuccessful
in identifying, developing, manufacturing or marketing new products or
enhancing its existing products or maintaining its historical prices or
margins, it operating results will be adversely affected. Additional
information concerning factors that could cause actual results to materially
differ from those in such forward-looking statements is contained in the
Company's filings with securities regulatory authorities. ATI disclaims any
obligation or intention to update or revise any forward-looking statement,
whether as a result of new information, future events or otherwise.
Copyright 2001 ATI Technologies Inc. All rights reserved. ATI and ATI
product and product feature names are trademarks and/or registered trademarks
of ATI Technologies Inc. All other company and product names are trademarks
and/or registered trademarks of their respective owners. Features, pricing,
availability and specifications are subject to change without notice.
For further information: For media or industry analyst support, please
visit our Web site at http://www.ati.com or contact: John B. Challinor II APR,
Director, Public Relations, ATI Technologies Inc., at (905) 882-8815 or
jchallin@ati.com; Brian Chadderton APR, Corporate PR Counsel, ATI
Technologies Inc., at (905) 882-2600, ext. 8350 or bchadder@ati.com; Ali
Philips, Senior Counselor, Benchmark Porter Novelli, at (416) 422-7152 or
aphilips@bmporternovelli.com; For investor relations support, please
contact: Janet Craig, Director, Investor Relations, ATI Technologies Inc., at
(905) 882-2600, Ext. 2631 or jcraig@ati.com;
To request a free copy of this organization's annual report, please go to
http://www.newswire.ca and click on reports@cnw.
