Oct 06, 2025 Kurtz Ersa Inc. is pleased to announce two new members of its sales team in Mexico. Roberto Solorzano joins the organization with a strong background in electronics industry sales, while Alejandro Luna transitions from the service department to sales, bringing with him years of hands-on process and equipment expertise.
oberto Solorzano will cover the maquila region out of Juárez. He brings extensive experience in the electronics sector, with deep knowledge of soldering processes and materials. “We are happy to welcome Roberto to our team,” said Ernie Grice, Vice President of Sales at Kurtz Ersa, Inc. “We have high expectations for him, and we’re confident that Roberto will be a valuable asset to our customers and to our organization.”Alejandro Luna has been promoted from Kurtz Ersa Mexico’s service department to a sales role for the maquila territory. With comprehensive knowledge of Kurtz Ersa machines and proven process expertise, Alejandro has built a strong reputation for meeting customer needs with precision and care. “Alejandro has been a great employee—dedicated, detail-oriented, and committed to both our company and our customers,” added Grice. “There’s no doubt he will excel in this new position and continue to be a tremendous resource for our clients.”
Kurtz Ersa Mexico, based in Guadalajara with an additional presence in Juárez, is a vital partner to the region’s rapidly expanding electronics manufacturing industry. The team provides sales, service, applications support, and training, ensuring customers across Mexico benefit from world-class solutions backed by responsive local expertise. Complementing this, Kurtz Ersa Manufacturing Mexico in Juárez operates as a state-of-the-art production facility, enhancing local capabilities while contributing to the strength of the global supply chain.
For more information about Kurtz Ersa Inc., visit www.ersa.com.
