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Nepcon Shenzhen Delivers on its Promises for Europlacer.

Oct 31, 2021

The Europlacer Nepcon Shenzhen booth.

The Europlacer Nepcon Shenzhen booth.

As one of the world’s first trade shows in the electronics sector to return as an in-person event, Nepcon Shenzhen appears to have delivered on expectations. For the Europlacer China team, the exhibition was special in another way, being the first time that the company has exhibited at the Shenzhen show for 14 years.

While strict Covid regulations were in force across the event, Europlacer succeeded in attracting many visitors to its stand and secured good quality leads as a result. “Visitors were very interested in our company and in our products,” reports Michael Xing, Europlacer’s Private Business Sector General Manager in China. “Notably, they were impressed with the style of our machines and particularly with our legendary flexibility and the intuitive graphics-driven operator interface. Included among our visitors were important customers linked to ongoing projects.”

Xing and his team used the Nepcon event to showcase one of Europlacer’s new pick & place modules machines for the first time in public. The ultra-flexible ii-A1 and high-speed ii-A2 were only launched earlier this year and complete Europlacer’s award-winning atom platform line-up to balance surface mount assembly lines and drive productivity. The ii-A2 machine was on the stand demonstrating its 50,000cph chipshooter credentials that are ideal for the high-speed volume manufacturing market in China, supported by an iineo+ machine, Europlacer’s most popular placement platform in high-mix assembly applications.

“I am thrilled with the way Nepcon Shenzhen has allowed us to present the unique capabilities of Europlacer equipment and our exceptional customer support infrastructure,” says Xing. “I look forward to next year’s event.”


The Europlacer Group comprises Europlacer Ltd (UK), Europlacer International (France) and Europlacer Technology Ltd (UK), with regional direct offices in USA, China, Asia Pacific, Germany, Spain and Italy. The primary business focus is on the manufacture of SMT pick & place systems and stencil printers, produced in France and the UK respectively. Europlacer provides full line solutions globally, with local service and support delivered in each region for complementary production equipment including AOI, reflow, PCB handling and intelligent storage solutions.

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