SMT, PCB Electronics Industry News

MYDATA appoints new Managing Director in China

Oct 08, 2008

Pelle Wennerlund has been appointed Managing Director of MYDATA in the China region. The appointment will further strengthen MYDATA's on-going expansion in China, an increasingly important market for the leading supplier of

high performance SMT equipment.

Pelle has a strong track record for building and growing markets for capital equipment and machinery in the China region. He started his career in the China region with the trading company C. Melchers GmbH & Co, then he took on the challenge to head up the Injection Moulding Division in China for the Munich-based plastics machinery manufacturer Krauss Maffei, where he contributed to substantial growth. His work was focused on two main target markets: EMS/electronics and automotive industries.

�We are excited to have Pelle on board. With Pelle's track record to build and expand businesses in China, we think Pelle is ideal to lead our effort to grow our business further in China�, says Robert Gothner, VP Global Marketing and Sales.

"I am very happy to join MYDATA. The company has a very good name in the market and I strongly believe in MYDATA's flexible production concept. I also think that we have a very good foundation in the China market for us to build upon�, says

Pelle Wennerlund.

MYDATA has been present in China since the early 90's with a substantial number of customers and machines installed over the years. During 2008 MYDATA launched the all new MY100-series Pick and Place machines, as well as the second generation of the MY500 Jet Printer, both of which enjoy a very high interest in the Chinese market.

MYDATA automation designs, manufactures and markets SMT process equipment for the electronics industry. Its mission is to be always innovating � in order to satisfy the electronic industry's need for surface mount technology and services that meet the highest demands in terms of productivity and quality.

Based on a modular hardware and software design, MYDATA equipment has been developed for flexibility and high-yield production over time. By focusing on faster changeovers and set-ups, and on achieving the lowest possible cost per mounted component, MYDATA has built a strong customer base and long-term relationships with customers in countries throughout the

world.

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