Feb 09, 2026 ViTrox aims to be the World’s Most Trusted Technology Company in providing innovative, advanced, and cost-effective automated Machine Vision Inspection Solutions for the semiconductor and electronics packaging industries, is pleased to announce the appointment of Juan Alfaro as Mexico Sales and Support Manager, effective 1 January 2026.
In this role, Juan will strengthen ViTrox’s presence and customer support capabilities in Mexico and the broader Latin American region, handling the full solutions of SMT PCBA, including SPI, AOI, AXI, and ARV, supporting the company’s continued growth and commitment to delivering high-quality inspection and automation solutions to customers.
About Juan Alfaro
Juan brings over 15 years of experience in the SMT and electronics manufacturing industry, with extensive regional leadership experience across Mexico and Latin America. He has a proven track record in sales development, customer engagement, system installations, training, and technical services, working closely with customers to enhance manufacturing efficiency and quality.
Throughout his career, Juan has progressed from Field Service Engineering roles to General Management and Regional Management positions, providing him with strong technical expertise as well as strategic leadership capabilities. He possesses a deep understanding of SMT manufacturing processes and automation, with hands-on exposure to technologies including AOI, SPI, selective soldering, routing, reflow ovens, and other automation equipment.
Juan holds a Bachelor’s degree in Mechatronics Engineering and has established strong relationships within the Mexican SMT and EMS market, enabling him to effectively support customers and partners across the region.
“We are excited to welcome Juan to the team,” said Carlos Ponce, Business Development Director for the Mexico Region at ViTrox. “His expertise across the SMT manufacturing processes and automation and deep understanding of the Latin American market will be invaluable as we continue to strengthen our customer engagement and expand ViTrox’s footprint in the region.”
ViTrox’s commitment to strengthening its team and capabilities in the Latin American region is further reinforced with the addition of Juan Alfaro. His leadership and market expertise are expected to play a key role in delivering ViTrox’s full suite of SMT PCBA solutions while ensuring continued customer success across this important region.
ViTrox is committed to being the World’s Most Trusted Technology Company and the leading solutions provider through the most innovative, advanced, and cost-effective machine vision solution of excellent quality to its customers by integrating ViTrox’s technologies, people, and strategic alliances.
ViTrox offers a full spectrum of solutions, ranging from Middle & Back-end Semiconductor Inspection Solutions, SMT PCB Assembly Vision Inspection Solutions, Integrated Industrial Embedded Solutions, and Manufacturing Intelligence Solutions Towards Industry 5.0. ViTrox is headquartered in Penang, Malaysia, with offices in Asia, Germany, and the United States and worldwide sales and support sites.
For more information about ViTrox’s products and services, please visit www.vitrox.com.
