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Steven Abramovich Appointed Head of Sales, Americas for Henkel’s Electronics Business

Mar 01, 2017

Steven Abramovich has been named Head of Sales, Americas.

Steven Abramovich has been named Head of Sales, Americas.

Henkel Adhesive Technologies today announced that Steven Abramovich has been named Head of Sales, Americas for its electronics business. Previously Vice President of Channel Management for the company, Abramovich lends 30 years of results-driven sales and marketing experience to his new role.

“I am honored to lead Henkel’s talented group of sales professionals,” says Abramovich, who thrives on developing strategic sales organizations and structures to achieve business growth. “Electronics manufacturers appreciate Henkel’s knowledgeable and adaptive sales team; we look forward to further enabling our customers’ success by providing unique technology expertise that leverages our extensive portfolio of advanced materials.”

Prior to joining Henkel, Abramovich held numerous sales and marketing positions at some of the electronics industry’s top players, including an 18-year tenure at Tyco Electronics where he was instrumental in delivering significant revenue growth and implementing sales force modifications that enabled successful outcomes for ambitious targets. Following Tyco, Abramovich took on an executive sales and marketing role at thermal materials leader, The Bergquist Company, which was acquired by Henkel in late 2014.

As Head of Sales, Americas for Henkel, Abramovich will prioritize alignment of the sales structure with the company’s business objectives. Initiatives include expansion of the inside sales team, holistic integration of all sales and business development programs, market expansion and cultivation of new customers, and more successful leverage of the company’s forward-looking market intelligence.

Commenting on this appointment, Henkel Corporate Senior Vice President and Global Head of the Electronics Business, Benoit Pouliquen, says: “Steven’s impressive track record speaks for itself. I have had the pleasure of experiencing his dynamic approach to sales leadership and am confident he will create an environment that fosters achievement, creativity and positive results.”

Abramovich will oversee Henkel’s internal and direct external sales organization in North, Central and South America. He holds a Bachelor of Science degree from State University of New York Albany and will be based in Boston, Massachusetts.

Henkel markets a wide range of well-known consumer and industrial brands in North America, including Dial® soaps, Persil®, Purex® and all® laundry detergents, Snuggle® fabric softeners, Right Guard® antiperspirants, got2b® hair gels, and Loctite® adhesives. Visit for more information.

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2015, Henkel reported sales of 18.1 billion euros (20.1 billion US dollars), adjusted operating profit of 2.9 billion euros (3.2 billion US dollars). Its three top brands, Persil (detergent), Schwarzkopf (hair care) and Loctite (adhesives) generated more than 6 billion euros (around 6.6 billion US dollars) in combined sales. Henkel employs around 50,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit

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